The first phase of this project will take around 11 months from the installation of HDPE cages, and stocking with fingerlings up to harvest. The projection is based on selling all the fresh fish. Each cages have a capacity of 30,000pieces@3cages =90,000pieces This is projected to yield around 38-45 tons estimated at Kshs 10.26M-13.5M Income Statement Revenue from sales =10.26M Cost of goods sold =3.75 M Gross Profit = 6.51M Operating expenses =1.25M Operating Income =5.26M Interest@20% =1M Net Profit Before Tax = 4.26M

To fulfill the dream of being an innovative and sustainable fish farm, we require resources to meet the initial cost of the project. The components of expenses include purchasing and installing HDPE cages, stocking the cages with fingerlings, purchasing feeds, staff overhead costs, and operation costs. The summarized details are as follows; 1. Purchase and Installation of 3 HDPE cages of 15m diameter @500,000=1,500,000 2. Stocking of the cages with fingerlings 3 cages*30,000fingerlings*Kshs5=450,000 3. Purchase of Feeds for the whole cycle(each cage contain 30k fingerlings) 3 cages @Kshs 600,000=1,800,000 4. Labors Cost(3 security officers, 2feeders and 2 technicians)=980,000 5. Operation expenses 270,000

i. Market Trends • Increasing Demand for Fish Products: The demand for fish products is rising due to the growing population and changing dietary preferences in Kenya. • Decline in Wild Fish Stocks: There is a noticeable decrease in wild fish stocks, which has led to a higher reliance on aquaculture to meet the demand for seafood. • Health Awareness: Consumers are becoming more aware of the health benefits associated with fish consumption, contributing to the increasing demand for fish products. • Sustainable Sourcing: There is a growing trend among consumers to prefer sustainably sourced fish, which aligns with the focus on environmental sustainability in aquaculture. ii. Market Segmentation • Local ... The primary market will include local households, restaurants, hotels, and individual consumers who seek high-quality, sustainable fish products. • Export Market: The business will also target export opportunities in neighboring countries and beyond, which presents a potential growth area. • Partnerships with Retailers and Distributors: The company plans to establish partnerships with local retailers and distributors to increase market reach. iii. Target Market Segment Analysis • The target customers will be those who value high-quality, sustainable, and socially responsible food choices. This segment includes consumers looking for fresh and ethically sourced fish. iv. Industry Challenges • Environmental Concerns: Fish farming faces challenges related to environmental impact, such as water quality management and waste disposal. • Competition from Imported Fish: Imported fish products may pose competition in terms of price and availability. • Fluctuating Market Prices: The fish farming industry in Kenya also faces the challenge of fluctuating market prices for fish, which may affect profitability. v. SWOT Analysis • Strengths: Location advantages in Lake Victoria, high-quality fish products. • Weaknesses: Initial capital investment requirements. • Opportunities: Growing market demand for fish products and expansion into new markets. • Threats: Competition from local and imported fish, security concerns, and environmental regulations. vi. External Environment Analysis • The business will adapt to changes in consumer preferences, market trends, and regulatory requirements to remain competitive and compliant in the market. vii. Competition and Buying Patterns • The company will analyze competitors and understand customer buying behaviors to develop effective sales and marketing strategies. viii. Main Competitors • The main competitors in the local market are Victory Farm and Chinese Farmers, both of whom produce quality fish products for the Kenyan market. Read more

Co-founders 1. Mr. Joram Onyango Ooro with over 14 years of working both in INGO and World Bank-funded projects holding an MA in Project Planning and Management and CFA Level I. 2. Marting Ouso with over 9 years in cage fish farming. A fish cage farming expert and trainer offering training through the local radio station Ramogi. Team Members 1. 3 security officers 2. 2 feeders 3. 2 technical staff After the 1st harvest, the company will engage more staff as it plans to expand to large-scale farming and production.